PRIVACY POLICY

Last Updated: July 15, 2026

This Privacy Policy explains how Etrica Review Management and Automation ("Etrica," "we," "us," or "our") collects, uses, stores, discloses, and protects your personal information when you access or use our website, software platform, products, and services (collectively, the "Services").

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

If you do not agree with this Privacy Policy, please discontinue use of the Services.

Who We Are

Etrica Review Management and Automation is an Ontario-based reputation management platform that helps businesses collect, monitor, manage, and promote authentic customer reviews through ethical automation, messaging, reporting, and related business tools.

Our Commitment to Privacy

Etrica is committed to protecting the privacy and security of personal information entrusted to us.

We design and operate our Services with privacy and security in mind by incorporating reasonable administrative, technical, and organizational safeguards throughout the development, operation, and maintenance of our platform. We continually review our privacy practices to reflect changes in technology, legal requirements, industry standards, and the Services we provide.

Business Address:

Etrica Review Management and Automation

5 Shady Golfway

North York, Ontario M3C 3A5

Canada

Website:

https://etrica.ca

Email:

[email protected]

Telephone:

437-747-7651

Summary of Key Points

This Privacy Policy explains:

what information we collect;
how we use your information;
when we share information;
how we protect personal information;
your privacy rights;
our use of cookies and similar technologies;
artificial intelligence features;
marketing and analytics technologies;
customer responsibilities when uploading contact information.

1. Information We Collect

We may collect personal information that you voluntarily provide when you:

create an account;
purchase a subscription;
request information;
contact customer support;
schedule demonstrations;
communicate with us;
upload customer data;
connect third-party integrations; or
otherwise interact with our Services.

Information may include:

full name;
business name;
email address;
telephone number;
mailing address;
billing information;
account credentials;
authentication information;
communication preferences;
customer contact information uploaded by users;
usage information; and
other information necessary to provide the Services.

Data Minimization

Etrica collects only the personal information that is reasonably necessary to:

provide the Services;
manage customer accounts;
process subscriptions and payments;
communicate with users;
improve our platform;
maintain security;
comply with legal obligations; and
support legitimate business operations.

We strive not to collect personal information that is unnecessary for these purposes.

Customer Data Uploaded by Clients

Clients may upload customer contact information for the purpose of sending:

review invitations;
appointment reminders;
follow-up communications;
notifications; or
other communications initiated by the client.

Clients represent and warrant that they have obtained all permissions, consents, and legal authority required under applicable law before uploading customer information or using the Services to contact individuals.

Clients are solely responsible for ensuring compliance with:

Canada's Anti-Spam Legislation (CASL);
PIPEDA;
applicable provincial privacy legislation;
consumer protection legislation; and
any other applicable laws.

Clients are responsible for ensuring that personal information uploaded to the Services remains accurate, current, and complete.

Clients should promptly update or remove customer information that is no longer accurate or necessary.

Etrica does not independently verify how customer contact information was collected and relies upon the client's representations that all information has been collected lawfully.

Payment Information

Payments are securely processed through trusted third-party payment processors such as Stripe.

Etrica does not store complete payment card information on its systems.

For additional information regarding Stripe's privacy practices, please visit:

https://stripe.com/privacy

2. How We Use Your Information

We may process personal information to:

provide the Services;
create and manage accounts;
process subscriptions;
respond to customer inquiries;
deliver customer support;
send administrative communications;
send review invitations on behalf of clients;
improve our Services;
develop new features;
detect fraud;
maintain security;
enforce our Terms;
comply with legal obligations; and
protect our legal rights.

We may also process personal information to:

improve accessibility;
personalize user experiences;
troubleshoot technical issues;
develop new platform features;
monitor service quality;
perform internal analytics;
detect abuse;
protect users and the platform; and
support business continuity.

Case Studies and Marketing

Unless you request otherwise, Etrica may use:

your business name;
business logo;
publicly available reviews;
testimonials; and
high-level performance metrics

to create:

case studies;
website content;
promotional materials;
presentations;
educational resources;
advertising; and
social media content.

If you prefer not to have your business featured, you may contact:

[email protected]

3. Legal Bases for Processing

Where applicable, we process personal information based on:

your consent;
contractual necessity;
compliance with legal obligations;
legitimate business interests; and
other lawful bases permitted by applicable privacy legislation.

4. Sharing Information

We may share personal information with trusted third-party service providers that assist us in operating, maintaining, securing, improving, and delivering the Services.

These providers may include, but are not limited to:

cloud hosting providers;
payment processors;
email delivery providers;
SMS delivery providers;
CRM platforms;
customer support providers;
analytics providers;
authentication providers;
artificial intelligence providers;
website infrastructure providers;
marketing platforms; and
other technology partners.

Examples of technologies we may use include services similar to:

Stripe
Google Analytics
Google Tag Manager
Meta Pixel
Twilio
Mailgun
SendGrid
GoHighLevel

These examples are provided for transparency only and may change over time.

Third-Party Platforms

The Services integrate with third-party platforms such as Google and social media providers.

These platforms independently determine:

review publication;
review visibility;
moderation;
rankings; and
removal of reviews.

Etrica cannot control or guarantee those decisions.

Where appropriate, Etrica requires service providers to process personal information only for authorized purposes and to maintain appropriate security measures consistent with applicable privacy laws and contractual obligations.

5. Cookies and Similar Technologies

We use cookies, pixels, tags, scripts, web beacons, SDKs, and similar technologies to:

maintain security;
authenticate users;
remember preferences;
improve website functionality;
analyze traffic;
measure marketing performance;
personalize user experiences;
improve platform performance;
prevent fraud; and
support conversion tracking.

We may use trusted analytics and advertising technologies including services similar to:

Google Analytics
Google Tag Manager
Meta Pixel
Microsoft Clarity
Google Ads

Users may manage cookie preferences through browser settings.

Disabling certain cookies may affect website functionality.

Analytics information may be aggregated or anonymized and used to better understand how users interact with the Services.

Aggregated information does not identify individual users.

Where required by applicable law, Etrica will request consent before placing non-essential cookies or similar tracking technologies on your device.

Users may withdraw or modify cookie preferences where those options are made available.

6. Artificial Intelligence Features

Certain features of the Services may use artificial intelligence ("AI") technologies provided by trusted third-party providers to assist with:

automation;
customer communications;
reputation management;
analytics;
content generation;
workflow optimization; and
other platform functionality.

We may change AI providers from time to time without prior notice.

Where applicable, information submitted through AI-powered features may be processed solely for the purpose of providing the requested functionality.

Where available, users may disable certain AI features through their account settings.

Although AI-assisted features may generate suggestions, recommendations, summaries, or drafted content, users remain solely responsible for reviewing and approving all AI-generated outputs before relying upon or publishing them.

AI-generated content should not be considered legal, financial, medical, or other professional advice.

7. Data Retention

We retain personal information only for as long as necessary to:

provide the Services;
maintain active accounts;
comply with legal obligations;
resolve disputes;
enforce agreements; and
protect legitimate business interests.

Retention periods vary depending upon:

legal requirements;
contractual obligations;
operational requirements;
the nature of the information; and
legitimate business purposes.

When retention is no longer required, personal information is securely deleted, anonymized, or otherwise disposed of using reasonable methods.

Certain information may remain in backups or archives for a limited period after account closure.

8. Security and Data Breach Response

Etrica maintains administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, and destruction.

Our safeguards may include:

encryption of sensitive information;
secure cloud infrastructure;
role-based access controls;
multi-factor authentication where appropriate;
activity logging;
vulnerability monitoring;
regular software updates; and
security best practices.

Although we use commercially reasonable security measures, no method of electronic transmission or storage is completely secure.

If Etrica becomes aware of a security incident involving personal information that creates a real risk of significant harm, we will investigate the incident and provide any notifications required under applicable Canadian privacy laws.

Etrica regularly reviews and updates its security practices to address evolving cybersecurity threats, technological developments, and industry best practices.

Etrica maintains reasonable backup and recovery procedures intended to support the availability and integrity of information following unexpected system failures or security incidents.

9. Children's Privacy

The Services are intended only for individuals who are at least 18 years of age.

We do not knowingly collect personal information from children under 18.

10. Canadian Privacy Rights

Subject to applicable law, you may have the right to:

access your personal information;
request correction of inaccurate information;
request deletion of personal information where legally permitted;
withdraw consent where processing is based on consent;
request information regarding our processing of your personal information.
receive information about how your personal information is processed;
request copies of certain personal information;
challenge the accuracy of information we maintain;
withdraw consent where applicable; and
file a complaint with the appropriate privacy regulator.

To exercise your privacy rights, contact:

[email protected]

We may verify your identity before processing requests.

If you are not satisfied with our response to a privacy concern, you may have the right to contact the Office of the Privacy Commissioner of Canada or another applicable privacy regulator in your jurisdiction.

11. Do Not Track

Because there is currently no consistent industry standard for responding to browser "Do Not Track" signals, Etrica does not currently respond to such signals.

If an industry standard becomes established, we may revise this policy accordingly.